Hari Shankar Singhania School of Business (HSB) recently welcomed Dr. Satya Menon, Executive Vice President of Kantar’s Analytic Practice, for an engaging session on Qualitative Analytics and User Research. Based in Chicago, USA, Dr. Menon is a distinguished expert in the field, blending academic rigor with extensive industry experience.
Her session provided HSB students with a global perspective on how qualitative insights shape customer-centric business strategies.

Dr. Menon’s session focused on the vital role of qualitative analytics in understanding human behavior, unlocking customer insights, and driving data-informed decision-making. She emphasized the significance of User Research in designing effective business strategies, illustrating how qualitative data contributes to superior product development, marketing
strategies, and customer experiences. By bridging theory with real-world applications, she demonstrated how organizations leverage behavioral insights to stay ahead in competitive markets.

HSB remains committed to delivering transformative learning experiences that equip students with industry-relevant skills. Dr. Menon’s expertise and practical insights provided invaluable knowledge, preparing HSB’s MBA students to navigate complex business challenges with a research-driven approach. This session reaffirmed HSB’s mission of fostering future business leaders who can make impactful, customer-centric decisions in today’s evolving business landscape.