Dr. Freda Swaminathan

Prof. Freda Swaminathan is a visiting faculty at Indian Institute of Management Rohtak. She has over 25 years of industry experience, out of which 15 years were in academia. For 13 years, she was the Professor of Marketing at FORE School of Management and was also part of the Governing body of Jesus & Mary College, Delhi University.

Her teaching and research have focussed on Marketing, Strategic Brand Management, Integrated Marketing Communications, Creativity and Innovation in Marketing etc.  Dr. Swaminathan was the Chair Placement, Chair MDP, Professor-in-Charge (Alumni) and Area Chair – Marketing during her stint at FORE.   She has published a number of papers in refereed journals, presented in many international conferences and conducted training workshops for industry. Prior to joining academia, she had corporate experience of 18 years in advertising agencies (viz. LINTAS, JW Thompson and also profit-center responsibility, as Vice-President of  Advertising & Sales Promotion (ASP – a CK Birla group) and 7 years in Marketing.  She was the Head of Marketing and Communications at Goodyear India Ltd., and the Senior General Manager-Marketing at DSS Mobile Communications (a Dalmia Company). Dr. Swaminathan is the Vice President and founding Governing Body member of the NGO, Etasha, New Delhi and has co-authored a book on Advertising Management